How does Froogle work, and will it be effective for advertising a small business e shop?

Froggle is Google's Shoppin Site, you search ur product and like how u search for anything on google, it shows up the products u are looking for from different companies. Yes, If you have a range of products to sell, it will be effective. Heres a link that will help you -http://www.google.com/froogle/merchants/

Hope that helps.
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