How important is cost effective advertising for small business?

Thankyou!
what should the return be for example

Depends on a lot of other factors. What is more important – the cost effectiveness, or the impact of your advertising. When you are running a small business – cash flow is king. So if you can hedge your bets on some inexpensive advertising or promotion that generates quick business…then you can spend more on advertising and promotion. But be careful to not generate more business than you can handle.

Do not discount the benefits of word of mouth advertising or referrals. If you can design a program to encourage word of mouth (reward referrals) then you will let you current customers do a lot of advertising for you.

Another option…depending on your business is trade. I do some marketing for a massage therapist…so I get massages. We both benefit.

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