I need great free or low cost advertising ideas for a very small seasonal business.?

I have a letters from Santa business where parents, grandparents, aunts, uncles, etc go on my website and can order a letter to the kid(s) in their life that is personalized to each child from Santa Claus and postmarked from the North Pole. I have the back end of my business completely in order; however I need some free or inexpensive ways to advertise this business. I will be utilizing press releases as I am teaming up with a charity and donating $1 from each of my letters to that charity. This will give me a little more newsworthiness with the press releases. My main target is women. Ad rates in women’s magazines are outrageous. Even my local newspapers and community publications seem to want an arm and leg for even for the smaller ads. I don't have to focus locally as my service is available nationally in the U.S. I need ideas for online and offline marketing that will not break the bank! I really want to saturate with advertising the five weeks after thanksgiving. HELP!

How about looking for people in other parts of the country that do similar things?

Let's say you're in Maine. Google or Yahoo people/companies and find someone in let's say Washington that does what you do and call them for some ideas. You aren't in competition and people doing your kind of business are generally nice and easy to get along with.

Good luck with your business I wish you the best!

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