Marketing Communication is an interdisciplinary function in an organization that defines the relationship between the organization and its targeted customers. Marketing communications is a creative aspect of marketing that concentrates on the application of sales principles with media applications. To be a marketing communication specialist should have strong oral and written communication skills, be frank and not afraid of the public.
Marketing communication is one of the most important aspect of an organization’s success. Planning a marketing strategy you want to have dialogue with your customers by inviting interaction through the coordinated efforts of content, timing and delivery of your products or services.
In communicating the value of your products or services online, you want to focus on how they will benefit your clients. So you have to use those internet marketing tools that will spread your message specifying objectives, clarity, consistency, timing, direction and appearance of your messages, conveyed to your targeted audience will help avoid any confusion about your level of competition among competitors.
When designing a marketing mix, you’re examining price, distribution, advertising and promotion, along with customer service. Marketing communication is part of that marketing mix included in your marketing plan.
However, with the use of social media, blog services, article directories, social network sites and other link building services, the channels in which you can communicate your services with a potential customer are endless.
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