Natural Link Building
Natural Link Building is the act of creating free links to a website or page by a webmaster because he found the site useful and relevant to his niche without contacting the owner of the website. Natural Link Building is the back born of every successful website. When you create natural links to your website, your site gets inbound links from authority sites. Building natural links is a major challenge to any web master though there are some SEO experts out there who use black Hat Techniques to the detriment of their clients.
Search Engine such as Google, Yahoo, MSN, do black list some website due to unethical SEO techniques that they use to create links which are not natural.
Links from link farms, adult sites, gaming sites, 1000s of links in one day and links from banned sites is usually seen by search engines as black hat SEO strategies.
Another effective way of getting natural links is by carrying out Blog Commenting and doing it the right way. Here I mean posting blogs with content relevant to your niche and selecting relevant bogs for your comments. The objective here is to create relationship with the bloggers. Would you spam your friend’s blog? On the internet we need successful partners. So commenting with the intention of building natural links and relationship, search engines will improve your Page Rank Status.
Many SEO companies do specialize in providing natural links and they are paid for that. But 90% of the total links built by these companies over the web are un-natural links, put up for the sole purpose of gaining search engine rankings.
Un-natural links are not a bad thing. Almost every webmaster builds up un-natural links to get their website popular and visible in the search engines.
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