What are some good ways to market a small business on an even smaller budget?

I'm helping out my boyfriend with some marketing ideas for his small business (he does spray in bed liners for trucks, etc). The budget is pretty small for now, and we were trying to get some advertising out there. Short of beating down car dealerships doors, are there any ideas of anything else I can do?

I appreciate the help

Use free classified websites. A good list is available here >> http://www.enamul.info/links_classifieds.php

For help sign up here >> http://finance.groups.yahoo.com/group/ClassifiedAdPoster

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