What is the most effective way for a small business to advertise?
What cost effective ways are there for a small business (sole trader) to advertise? Magazine and newspaper advertising seems to be very expensive and offers low returns, so what alternatives are there?
If you provide the customer with a good service let him be your mouthpiece. Stat's say that if you do a good job they will tell only a few friends. If you do a bad job it gets to over 200 people.
Word of mouth is very slow! Appear in front of local clubs. Tell them about your service or what you are all about. It is free and you usually get a free lunch!
Hand out flyers. Cheap but not too effective!
Radio is the best! Depending on how you promote!
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